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Tres Agaves
Extra Añejo Tequila

Client

Tres Agaves Productos

Deliverables

New Product: Extra Añejo Tequila

Goals
Line Extension; New product that fits current SKUs 

Produce labels and coordinate with Mexican printer to produce high quality final product

 

My Roles

Packaging Designer and Production Designer 

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About Tres Agaves
Extra Añejo

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Tres Agaves Productos prides itself on creating premium tequila products, created with 100% Blue Agave. After success with the blanco, reposado and añejo tequila, Tres Agaves sought to launch a limited edition Extra Anejo, aged more than 3 years in oak barrels in their premium facility in Mexico. 

Design Iterations

Taking into account the initial 3 tequila SKUs, the Tres Agaves brand manager requested a color exploration of current package to potentially pursue for the new Extra Añejo product launch.

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After rounds of iterations, it was determined that a ruby red color was the chosen shade to move forward with. This brought the next stage which is prepping printer files, designing the carton, and organizing color targets from the printer in Mexico.

Production

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TA EX ANEJO Label Mech for website-01.jpg
TA EX ANEJO Label Mech for website-02.jpg
TA EX ANEJO Label Mech for website-02.jpg
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