Joel Gott Wines
Client
Joel Gott Wines, Napa, California
Deliverables
CA Pinot Grigio Package Launch
Barrel Aged Chardonnay Package Launch
New Zealand Sauvignon Blanc Package Launch
CA Sauvignon Blanc Package Label Optimizations
Unoaked Chardonnay Package Optimizations
Joel Gott 815 Package Optimizations
Brand Map
+ Much More!
Goals
Consistent Branding with Previous Products
Create New and Eye-Catching Packaging
Meet Tight Product Release Deadlines
My Role
Lead Packaging Designer
Working on behalf of Trinchero Family Estates
About Joel Gott
Joel Gott Wines is a successful wine brand in Napa California with over 20 different wines released each vintage. Since their start in 1996, founders Joel and Sarah Gott have selected the best fruit from growing regions in California, Oregon and Washington to create balanced, clean, complex wines that are expressive and food-friendly wines at great prices.
This brand is the third largest in the Trinchero Family Estates Portfolio, and one of the highest grossing.
I serve as the lead packaging designer in charge of this brand and its optimizations.
On average, the Joel Gott team optimizes packaging annually to ensure a cohesive look across all wines
produced that year. Thus, the Joel Gott brand has drastically more packaging updates and projects than
other brands in the TFE portfolio, as the chart above showcases.
Brand Guidelines & Map
Packaging at a Glance
Summary
As lead designer of this brand for 2+ years, there have been over 100 projects across various packaging components, including labels, cartons, corks, trays, screwcaps and poly capsules. I work as designer and production artist for this brand creating print ready production files.
Project Examples
Joel Gott California Pinot Grigio
New Product launch: Color exploration and :ayout exploration. Design number 2 was selected, and later had varietal color and scewcap art tweaked.
Joel Gott Carton Redesign
Redesigned cartons across the Joel Gott Portfolio. These corrugate cartons ship cases of wine all over the USA and Canada.
Joel Gott Screwcap and Closure Management
Newly designed screwcaps and poly capsules with new band spelling out the appellation.
