Intermingle Wines
Line Extension
Client
Aldi Grocery Stores
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Deliverables
Expand Intermingle into a more expansive brand with multiple varietals
Keep integrity of original design but use new colors in packaging to make each SKU unique
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Goals
Line Extension; New products that fits current SKU
Press Check labels at printer in Napa
My Roles
Packaging Designer and Production Designer ​​
About Intermingle
A private label brand for Aldi, Intermingle offers a line of affordable wines. At the time of the line extension, Intermingle only includes 2 SKUs: Red Blend and Cabernet Sauvignon. After success of these SKUs, several line extensions began to build out the brand further.
Design Iterations
Taking into account the original Intermingle Red Blend and Cabernet Sauvignon, we began the gradual line extensions to build out the brand. With the success of each new SKU, there led to be green lit others. The line extension was a gradual process, taking over 2 years.
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